Defining the Vision and Mission of an Enterprise in the Digital Era

Drabert, Simon, 2019

Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Gatziu Grivas, Stella
Keywords
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The Digital Transformation is currently creating a changed market climate in many companies. As a result, companies are being forced to increase their pressure for digital innovation as Digital Transformation has become a top priority. Despite the great opportunities that come with Digital Transformation, many companies are failing to transform themselves accordingly to take advantage of these changes. Now, in order to execute a successful Digital Transformation for a company, it is important that the company's first step is to formulate a comprehensive vision of what it is aiming for. Therefore, the aspect of having a profound Vision and Mission Statement and having them lived by the respective company and employees is a necessity. Nevertheless, many companies fail to create such Vision and Mission Statement, for various reasons....
Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich
Art der Arbeit
Master Thesis
Autorinnen und Autoren
Drabert, Simon
Betreuende Dozierende
Gatziu Grivas, Stella
Publikationsjahr
2019
Sprache der Arbeit
Englisch
Vertraulichkeit
öffentlich
Studiengang
Business Information Systems (Master)
Standort Studiengang
Olten