The current donors average age is at the upper limit therefore the foundation expects a significant decrease of donations over the upcoming years as donors decease. Stiftung Arbeitslosenrappen has contacted the FHNW student group to find realizable methods to guarantee donations in the long-run ideally by corporations. Additionally the brand awareness of the charitable foundation Stiftung Arbeitslosenrappen is on a poor level which needs to improve in order to be successful in the future.

The project group collected secondary data to analyze a theoretical implementation of a fundraising concept for the Stiftung Arbeitslosenrappen. By the application of a donor pyramid the potential main donors of Stiftung Arbeitslosenrappen could be identified and analyzed. Furthermore, the student group established a concept to increase the brand awareness of the foundation by using various methods.

It has been found that the client needs to improve the brand awareness of the foundation in order to attract new donors. The project group has developed several measures to improve on this matter. Communication to the whole donor base in general needs to be approached differently and requires a larger amount of resources that are invested. Regarding maintainig current donors, it is crucial that the client needs to severely improve their collection of data of donors to establish a database which allows to approach different target groups in different ways and at different times. The process of segmenting the donor base is the key solution to maintain these various groups of former, current, and future donors. The client's benefit consists of more loyal customers as well as an expansion of their current donors base, including individual donors as well as corporate donors.