Racketlon and the Swiss Racketlon Federation
Recommendations for the further Strengthening and Establishment of the Discipline
The Swiss Racketlon Federation SRF is elaborating how to best proceed in the future to promote the sport, the federation itself, and to create advantages for all stakeholders in Switzerland and internationally.
Haller Alain, 2014
Bachelor Thesis, Swiss Racketlon Federation SRF
Betreuende Dozierende: Felix Strebel
Keywords: Racketlon, Swiss Racketlon Federation, SRF, Sport Marketing, Sports Market, Sport Sponsoring, Crowdfunding in Sports, Communication in Sports
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Since 2007, the SRF successfully acts as the Swiss national federation of the Racketlon discipline in Switzerland, a young sport and popular primarily within the players’ environment. In order to expand and to ensure continued growth of active players from all levels and the sport itself during the next couple of years, the SRF would like to work on several issues. Since the SRF is a small federation and has limited resources, the SRF showed big interest in collaborating, getting an external analysis, and support.
The project analyses the current and past proceeding in the event organisation, marketing of the sport towards the public as well as junior promotion, and sponsoring activities. A method triangulation by comparing the analysis of the discipline and the federation with literature as well as acquired expert knowledge from qualitative interviews will detect possible areas that could be improved and finally three recommended suggestions for improvement will be presented.
The major findings are illustrated in a SWOT analysis:
• A lot of know-how available within the SRF
• Racketlon is a very interesting discipline
• Highly interconnected community
• Limited resources of SRF
• High financial barriers
• Expensive equipment
• Further establishment and acknowledgement on a national and international level
• Allowance as Olympic discipline
• Trend instead if development
The federation generally is on the right track. However, with certain adjustments in three areas, the sport could advance at a significantly higher rate. On the level of marketing of the discipline, the lack of an integrated communication system can be rectified by a communication plan. A further development of the already existing sponsoring concept increases the possibility to find appropriate sponsoring partners and to diversify the sponsoring network. A crowd funding project combines promotional with sponsoring activity and makes use of the tremendous interconnectivity among the community in order to fulfil many targets simultaneously.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Strategie, Marketing & Kommunikation