novate by expanding your Data Insight - Big Data, Social Network Data, Unstructured Data and other Source at the Service of Innovation
The technological growth leads to a massively expanding information volume and nature. The right management of this information is a challenge for corporations, but can lead to competitive advantages. This bachelor thesis focuses on possible business benefits resulting from big data insights.
Lüthy Fabio, 2013
Bachelor Thesis, KPMG Ltd.
Keywords: Big data, social data, mobile payment, innovation, mobile network operator, financial service, merchant, retailer, business benefits, opportunities, fraud detection, risk management, churn prevention, merchandising, marketing opportunities
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This bachelor thesis evolved from a requirement identified by KPMG Ltd in Switzerland. KPMG Ltd, one of the big four auditors, provides amongst other professional services "Big Data Insight Services". KPMG Ltd discovered that the right management of fast growing, large corporate data in combination with other sources (external, unstructured data) give companies a competitive advantage in form of new opportunities and being able to innovate their services/products. KPMG asked for a white paper that will be used as a key reference describing possible business benefits.
Several hypotheses related to the benefits and opportunities were developed and answered based on the the main stakeholders of a mobile payment ecosystem (financial service provider, mobile network operator, merchant). The environment of mobile payment was chosen to identify further possible opportunities for mentioned stakeholders. This was done with the help of desk research and interviews.
The challenge of big data are described and the business opportunities are eventually categorized in four broad categories as a big data opportunity model (revenue, cost/risk reduction, operational efficiencies, new business). This model and the results of the hypotheses (benefits) based on the main stakeholders of a mobile payment ecosystem can serve as a basis and examples for further consulting.
Furthermore, mobile payment with the use of near field communication (NFC) is described, including a potential business model for Switzerland. Additionally, the author of the bachelor thesis gave examples on how KPMG Ltd is able to help and consult (future) clients in the area of big data.
Studiengang: Wirtschaftsinformatik (Bachelor)
Fachbereich der Arbeit: Andere