Würth AG plans to introduce SpeedyGO as a smartphone companion to the existing SpeedyTouch sales application. Corporate smartphones and Microsoft Intune provide a strong technical basis, but technical availability alone does not ensure that employees will accept and use the app. The thesis therefore examines which user-related and organisational conditions should be prepared before rollout.

The thesis used a qualitative single-case study. Nine semi-structured interviews were conducted with eight internal stakeholders from different roles and one external change-management professional. The interview findings were analysed thematically and compared with UTAUT, ADKAR and further literature. Based on these findings, a six-dimensional readiness framework was developed, applied to SpeedyGO and reviewed with the client representative.

The study identified six connected readiness areas: user value and use-case fit, ease of use and technical readiness, communication, training, managers and key users, and support before and after go-live. The initial SpeedyGO assessment showed five areas at Medium readiness and one at Low readiness. The most urgent formal gap concerned the preparation and involvement of managers and key users.The thesis therefore recommends a staged rollout with readiness checks, clear communication, practical training, a selected-user pilot, decision gates and a defined hypercare phase. The framework was implemented in an Excel workbook that links readiness questions with evidence, risks, actions, responsibilities and rollout decisions.For Würth AG, the main benefit is a structured tool for identifying rollout gaps before they become problems and for turning findings directly into concrete actions. The client-side practitioner review confirmed the practical usability of the approach and led to further improvements.