This paper explores the emerging market of solar tiles with a focus on a possible development of a startup called “Gautschi Solar” and an accompanying supply chain from Shenzhen and the Greater Bay Area to Switzerland. Solar tiles, or solar roof tiles, are photovoltaic cells in a design to look like conventional roof tiles while also producing electricity. They are an alternative to solar panels and combine both the traditional look of regular roof tiles and a functional roof. The thesis analyses Shenzhen as a possible manufacturing hub for solar technologies, often being referred to as China’s Silicon Valley, and Switzerland as a potential market for the solar tiles, which sets itself ambitious sustainability goals, especially in the solar energy space.

A potential business model is created with tools like the Business Model Canvas. Inputs from various interviews and a survey are considered to test the business model of the solar tiles business idea.

The findings suggest that the public awareness of solar tiles remains limited but there is an increasing openness to traditional solar panel alternatives, particularly when aesthetic and functional advantages are combined. It also highlights the importance of building strong supplier partnerships and educating the public as key success factors for potential market entry. Through strategic positioning and innovation, the solar tiles sector presents an opportunity for market growth and investment in Switzerland's sustainability sector.