EDUCAMATT bridges the gap between scientific research and classroom practice through an innovative AI-supported learning platform designed explicitly for Cycle 1 in Swiss primary education. The platform, “School of the Future,” promotes individualized learning while fostering key 21st-century competencies . Although built on a strong pedagogical foundation, EDUCAMATT faces strategic challenges: lack of clear market positioning and a scalable business model. This thesis investigates how EDUCAMATT can successfully establish itself in Northwestern Switzerland’s education market.

A multi-methods research approach was applied, including a structured literature review, a SWOT analysis, and market benchmarking, the latter involving Imedias (an institutional service provider). Four interviews with experts and decision-makers from the Swiss education sector added qualitative insights. Analytical tools such as the Business Model Canvas and Value Proposition Canvas supported the strategic evaluation of EDUCAMATT’s potential and positioning. This then led to recommendations on how to strategically position itself in the market for EDUCAMATT's own competitive advantage.

EDUCAMATT’s value proposition aligns well with the needs of schools but requires improvements in long-term solutions, agile offerings, change management, and perception to achieve market success. Furthermore, EDUCAMATT holds high potential as a niche provider of long-term, AI-based, school-integrated development programs. However, in order to successfully position itself, the company must clearly define its business model, develop strategic partnerships with schools, and establish a convincing brand presence across digital and institutional channels. Recommended next steps include forming a partnership with Imedias, tailoring the product to meet customers' individual needs, conducting pilot testing and gathering feedback, leveraging the peer network, and establishing digital channels such as a webpage and LinkedIn. However, remaining challenges include the readiness of schools, trust in a start-up, and its visibility among schools. If EDUCAMATT successfully implements these recommendations and overcomes these challenges, the company will be well-positioned to become a valuable contributor to the evolving landscape of Swiss primary education.