The app is envisioned as an educational simulation game that enables children and young adults to use Artificial Intelligence to accompany a digital avatar from infancy to early adulthood. Players take care of their avatar’s well-being and teach it various skills playfully and interactively. A key feature of the game is the “learning through teaching” approach, whereby players enhance their understanding by transferring knowledge to the avatar.

To evaluate the market potential before development, the thesis included a competitor app analysis and stakeholder surveys conducted through online questionnaires. These surveys gathered insights from children, young adults, parents, and teachers regarding their needs, expectations, and concerns related to the app.

The results provided the client with a clear picture of the current market landscape and the perspectives of key stakeholders. Based on these findings, recommendations were developed to inform the subsequent phases of app development.