CFH has supported the Panatau Children’s Home in Romania since 1998, relying on long-term donors for financial stability. However, traditional communication methods limit outreach to younger demographics, threatening future sustainability. The nonprofit sector’s increasing digitalization and evolving donor expectations highlight the need for CFH to adopt modern engagement strategies. The main challenge lies in balancing limited resources with the necessity to expand CFH’s reach and fundraising potential.

Using a mixed-methods approach, this research integrates stakeholder interviews, literature analysis, and financial data assessment to identify CFH’s key challenges and opportunities. The study applies theoretical frameworks such as Integrated Communication Management and Strategic Stakeholder Communication to structure a tailored digital engagement plan. Best practices in nonprofit marketing, digital storytelling, social media strategies, influencer partnerships, and corporate collaborations inform the recommended action plan.

The study presents a phased action plan to improve CFH’s donor engagement and fundraising capabilities. Short-term recommendations include rebranding, launching structured LinkedIn and Instagram posting strategies, and fully integrating Raisenow and Twint for digital donations. Mid-term goals focus on expanding donor networks, strengthening partnerships with corporate sponsors, and increasing the frequency of storytelling. Long-term strategies involve CRM-based donor retention, structured donor loyalty programs, and content diversification. By adopting these strategies, CFH can enhance visibility, attract new younger donors, and ensure long-term sustainability while maintaining its mission of supporting the Children’s Home. Outsourcing digital content creation and leveraging partnerships will help CFH balance resource constraints with impactful outreach. The implementation of these recommendations will position CFH as a competitive nonprofit in the Swiss NGO sector.