Swiss healthcare facilities face significant challenges in managing storage solutions for employees and patients. Common issues include limited space, poor ventilation, inefficient laundry systems, and inadequate features for secure and hygienic storage. Zippsafe AG, known for its space-efficient locker systems, seeks to address these challenges while identifying new opportunities for innovation and differentiation in a competitive market.

During the research process, we analyzed user portraits, user experience, and competitor analysis through a variety of methods including qualitative interviews, benchmarking analysis, value proposition map, and SWOT analysis. Through interviews with five hospitals, five pharmaceutical companies, and two rehabilitation, we gained an in-depth understanding of the problems currently faced by users.

Locker systems are essential in daily operations, impacting efficiency, hygiene, and satisfaction for both employees and patients. By offering solutions such as modular designs, ventilation systems, sustainable materials, and automated management technologies, organizations can enhance workflows and user experiences while supporting innovation and service excellence. Competitor analysis reveals gaps in digitalization and user experience optimization. Zippsafe stands out with its space-efficient and integrated solutions, uniquely combining space optimization, ventilation, and customization. These strengths position Zippsafe AG for differentiated development and growth. Future opportunities for Zippsafe include expanding into healthcare storage, drug storage, small personal item storage, and sustainability. By addressing customer pain points with innovative and differentiated designs, Zippsafe AG can secure a strong competitive advantage in the medical market.