Optimizing Workflows: AI-Driven Reporting Solutions for Your Sidekicks AG

Enhancing digital marketing reporting at Your Sidekicks AG through AI-driven insights, automated dashboards, and optimized workflows, delivering significant time and cost savings while improving operational efficiency and client satisfaction.

Omar Rahiel & Sarah Weber & Emre Yelögrü & Sedat Tayfuroglu & Cem Yildirim, 2025

Art der Arbeit Projektarbeit/Praxisprojekt
Auftraggebende Your Sidekicks AG
Betreuende Dozierende Pustulka, Elzbieta
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Your Sidekicks AG faced inefficiencies in its reporting process, including time-consuming manual tasks, inconsistent workflows, and high costs due to reliance on expensive third-party tools. These challenges hindered scalability and limited the company’s ability to deliver efficient, high-quality reporting for its clients.
The project started with a comprehensive analysis of existing workflows to discover pain points and uncover automation opportunities. A detailed comparison of data integration tools was performed to identify cost-effective alternatives to expensive third-party solutions. Standardized dashboard templates were created, and data integration processes were refined. An AI platform, was implemented to generate actionable insights and seamlessly integrate AI into Sidekicks’ workflows. Regular validation and bi-weekly meetings with the client ensured the solutions remained aligned with the client.
The implemented solutions significantly enhanced efficiency, reduced manual effort, and achieved substantial cost savings. Optimized workflows saved consultants valuable time while improving reporting consistency and scalability. Standardized checklists were introduced to streamline weekly, monthly, and biannual processes, ensuring no critical tasks were overlooked and enhancing overall quality. A cost-effective data integration tool replaced expensive alternatives, providing a sustainable solution for data management. The deployment of an AI platform with tailored LLMs improved AI integration into Sidekicks’ workflows, enabling the generation of actionable insights to support consultants and enhance client value. These advancements allowed Sidekicks to maintain high-quality reporting, strengthen client relationships, and position the company for sustainable growth.
Studiengang: Business Information Technology (Bachelor)
Keywords Digital Marketing Reporting, AI Integration, LLM Implementation, Efficiency Improvements
Vertraulichkeit: vertraulich
Art der Arbeit
Projektarbeit/Praxisprojekt
Auftraggebende
Your Sidekicks AG, Basel
Autorinnen und Autoren
Omar Rahiel & Sarah Weber & Emre Yelögrü & Sedat Tayfuroglu & Cem Yildirim
Betreuende Dozierende
Pustulka, Elzbieta
Publikationsjahr
2025
Sprache der Arbeit
Englisch
Vertraulichkeit
vertraulich
Studiengang
Business Information Technology (Bachelor)
Standort Studiengang
Basel
Keywords
Digital Marketing Reporting, AI Integration, LLM Implementation, Efficiency Improvements