As SMEs navigate the difficulties of a rapidly evolving business landscape, flexible and efficient training solutions become more and more important. This thesis was conducted on behalf of an e-learning provider and it explores how these platforms can be optimized to enhance workforce development and operational efficiency across various industries. It assesses SMEs' readiness to adopt these technologies and the specific modifications required to meet their unique business challenges, aiming to align digital training tools with the evolving needs of SMEs.

The research adopts a mixed-methods approach, blending quantitative data from surveys with qualitative insights from market analyses. This methodology not only measures SMEs' openness to e-learning solutions but also investigates their specific training needs, technological readiness, and financial capabilities. Through this comprehensive exploration, the thesis uncovers the critical factors influencing e-learning adoption across diverse sectors, providing insight into how SMEs can leverage these technologies to their advantage.

The findings highlight a strong demand for flexible, user-centric e-learning solutions that cater to diverse learning and operational styles. The study underscores the need for platforms that are straightforward and easily accessible, emphasizing customization to align closely with specific business objectives. It suggests strategies for an effective market entry, such as forming collaborative ventures and creating adaptable pricing models to meet SMEs' budget constraints. These strategies aim to make complex training solutions more accessible and emphasize the importance of aligning e-learning platforms with evolving business needs. This research not only shows how e-learning providers can expand their reach but also provides insights into broader industry trends influencing the future of corporate training. The recommendations offer a roadmap for tailoring offerings to enhance user engagement and efficiency, positioning e-learning as an important solution in workplace education.