In the age of digitalization, the term Business Intelligence (BI) plays a major role for organizations to be more efficient and more effective in their operations. Nowadays, BI affects almost every industry no matter the size of the company. Additionally, BI can bring organizations a competitive advantage that leads to higher financial benefits than the competition. Especially in the dynamic area of e-commerce BI applications are of key importance to staying relevant in the market. Decision-makers are facing several challenges when it comes to finding the right solution or measuring the success of BI applications.