The evaluation of benefits of Business Intelligence functionalities for E-commerce organizations

In the age of digitalization, the term Business Intelligence (BI) plays a major role for organizations to be more efficient and more effective in their operations. Nowadays, BI affects almost every industry no matter the size of the company. Additionally, BI can bring organizations a competitive advantage that leads to higher financial benefits than the competition. Especially in the dynamic area of e-commerce BI applications are of key importance to staying relevant in the market. Decision-makers are facing several challenges when it comes to finding the right solution or measuring the success of BI applications.

Weber, Dominic, 2023

Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Witschel, Hans Friedrich
Keywords
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The main objective of this study is to provide assistance for decision-makers in Swiss e-commerce start-ups in choosing the most suitable and beneficial use case. The design science research approach is followed to serve the goal of the thesis. This approach includes literature review to identify potential BI use cases, interviews that are held with Swiss start-ups, surveys that are conducted as well by Swiss start-ups, and a solution artifact which is the output of the thesis and a priority ranking list of potential BI use cases that can be applied for as many organizations as possible in this industry.
In the first step, interviews are held with decision-makers from the industry to identify current challenges, use cases that are applied, and general thoughts on the topic of BI in this industry. The surveys that are executed in parallel are following the same goal. In the next step, literature review is applied to identify potential use cases. Based on the outcome of the first two steps, a framework is established for measuring benefits for a certain use case, and the priority ranking list is created.
To conclude the study, interviews and surveys are made again to prove the effectiveness of the priority ranking list.
Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich
Art der Arbeit
Master Thesis
Autorinnen und Autoren
Weber, Dominic
Betreuende Dozierende
Witschel, Hans Friedrich
Publikationsjahr
2023
Sprache der Arbeit
Englisch
Vertraulichkeit
öffentlich
Studiengang
Business Information Systems (Master)
Standort Studiengang
Olten