A Design Thinking approach to support Small-sized Enterprises in adopting Artificial Intelligence
The paper explores the challenges small enterprises face in adopting artificial intelligence (AI) and proposes a Design Thinking framework to facilitate their AI integration.
Kuryla, Lizaveta, 2023
Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Laurenzi, Emanuele
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The study delves into the theoretical understanding of AI, emphasising its significance in business contexts and the specific barriers small businesses encounter.
Through research and analysis, we present a comprehensive Design Thinking framework tailored to help small enterprises overcome challenges, encompassing discovery, ideation, prototype, and test phases. A real-world example illustrates the practical application of this framework.
The findings offer valuable insights for small businesses seeking to harness AI's potential for innovation and growth.
Studiengang: Business Information Systems (Master)
Keywords
Vertraulichkeit: öffentlich