A Design Thinking approach to support Small-sized Enterprises in adopting Artificial Intelligence

The paper explores the challenges small enterprises face in adopting artificial intelligence (AI) and proposes a Design Thinking framework to facilitate their AI integration.

Kuryla, Lizaveta, 2023

Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Laurenzi, Emanuele
Keywords
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The study delves into the theoretical understanding of AI, emphasising its significance in business contexts and the specific barriers small businesses encounter.
Through research and analysis, we present a comprehensive Design Thinking framework tailored to help small enterprises overcome challenges, encompassing discovery, ideation, prototype, and test phases. A real-world example illustrates the practical application of this framework.
The findings offer valuable insights for small businesses seeking to harness AI's potential for innovation and growth.
Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich
Art der Arbeit
Master Thesis
Autorinnen und Autoren
Kuryla, Lizaveta
Betreuende Dozierende
Laurenzi, Emanuele
Publikationsjahr
2023
Sprache der Arbeit
Englisch
Vertraulichkeit
öffentlich
Studiengang
Business Information Systems (Master)
Standort Studiengang
Olten