An exploratory study to better understand the potential opportunities the Metaverse offers to businesses

Technology is making the world change fast, digitalization is enabling the creation of new business models, and the Internet of Things (IoT) is making objects, processes, people, and real life exist in virtual reality. Organizations around the world are investing in digital transformation, new technologies, and virtual ecosystems in order to remain effective and competitive.

Caldeira Gonçalves, Gabriela, 2023

Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende von Kutzschenbach, Michael
Keywords digital transformation, metaverse, industrial metaverse, digital twin, business opportunities
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The Metaverse could be described as a prototype of a new virtual world that has received an increasing amount of interest in recent years. The interest originates from different sectors such as business, gaming, academics, the general public and news media. It is a constantly developing and evolving concept, and different participants enrich its meaning according to their own perspectives. The Metaverse, a comprehensive integration of various next-generation technologies, has emerged as a prominent research focus, garnering significant attention. Within the broader scope of the Metaverse, the Industrial Metaverse is anticipated to transcend spatial and temporal limitations, promoting high-quality advancements in industrial development.
This research is an exploratory study seeking to contribute to practice by showing that the Metaverse promises new business opportunities, its opportunities and challenges and strategies for implementation through the relevance of findings from the interviews with experts and literature research.
Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich
Art der Arbeit
Master Thesis
Autorinnen und Autoren
Caldeira Gonçalves, Gabriela
Betreuende Dozierende
von Kutzschenbach, Michael
Publikationsjahr
2023
Sprache der Arbeit
Englisch
Vertraulichkeit
öffentlich
Studiengang
Business Information Systems (Master)
Standort Studiengang
Olten
Keywords
digital transformation, metaverse, industrial metaverse, digital twin, business opportunities