Transforming Swiss Coiffure: Navigating Loyalty Dynamics and Enhancing Online Competitiveness.
Swiss Coiffure Distributions GmbH is an independent company with primary business activities focused on the German-speaking region. In this paper, we strongly focus on exploring ways to improve logistics by adopting delivery from suppliers to customers of the company.
Luca Bühler & Jasmin Prögler & Noah Krings & Liam De Bais & Thuy Hoang, 2023
Art der Arbeit Projektarbeit/Praxisprojekt
Auftraggebende Swiss Coiffure Distributions GmbH
Betreuende Dozierende Moser, Mark
Keywords 3PL, supply chain, drop shipping, hairdresser, beauty, meautymarket, e-commerce, competition, customer loyalty, online, B2B, B2C, business Model, tranformation
One of the main things that has been brought out clearly in this paper is how customer loyalty has changed over time during the digital era. The advent of e-commerce and the rapid growth in online platforms have disrupted traditional practices where customer loyalty was based on physical proximity as well as personal relationships. The central goals are to decrease the indirect reliance on different stakeholder groups, especially end-consumers, business customers, and suppliers, as well as to elaborate a viable model in which potential suppliers could be deployed.
First, we would conduct a situational analysis of the haircare industry at large and in Switzerland to understand how this market is functioning. We then did a qualitative assessment of the end-to-end supply chain within the Swiss Coiffeure case and used various tools to determine best practices for the company’s logistic process. Various managerial ideas would be incorporated into the study, including the client pyramid. There will also be interviews with experts and specialists that would help in the deep understanding of topics discussed throughout the project.
The choice between drop shipping and third-party logistics depends on the ease of implementation, initial costs involved, as well as long-run efficiency. The recommended strategy is to propose the idea of a drop shipping partnership with potential suppliers targeting products that fall below the VAT threshold. It is best to integrate it with the current homepage system, but additional plugins are needed. Specific emphasis is required when it comes to hair care products since there are very few dropshipping suppliers in this market. For reliability, test runs and orders are advised. Other considerations are shipping costs and as recommended by some experts, cooperating with a third-party logistics company once cross-border shipments increase. Ship volume also increases bargaining power, and it will be wise to wait for lucrative deals before switching. The costs of switching, notably for software interfaces, may be high. Finally, if implemented positively, the initial costs will remain low, which will allow for possible sales growths or product ranges without tying money upfront. Also , exit costs are likely to be minimal, as most drop shipping solution work on a subscription model.
Studiengang: Business Administration International Management (Bachelor)