Business Model Innovation for Sustainability in the Railway Industry
Current economic, environmental, and social developments indicate that business models
solely directed toward continuous economic growth do not suffice to sustain
competitiveness in the market anymore. Therefore, business model innovation for
sustainability (BMIfS) emerged. It aims to mitigate the generated negative environmental
impacts and strives for economic, environmental, and social sustainability. Yet, BMIfS
has different motivators. In highly regulated industries, BMIfS is mainly initiated due to
new regulations or other external influences. The Swiss railway industry is highly
regulated and hence also challenged by the task of balancing executable sustainability
initiatives with developing innovative business models for sustainability while sustaining
their competitiveness in the market. This thesis aims to analyze how leveraging outbound
open innovation can support Swiss railway firms in their BMIfS activities. It investigates
the prerequisites and challenges for embedding outbound open innovation into current
BMIfS practices to balance sustainability initiatives while ensuring competitiveness. To
find out how Swiss railway firms currently execute BMIfS, and which factors influence
the engagement in outbound open innovation, semi-structured interviews with four
railway innovation experts were conducted and accordingly analyzed.
Stock, Vanessa, 2022
Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende von Kutzschenbach, Michael
Keywords
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Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich