Using the Metaverse for Car
Sales Processes
The renaming of Facebook to Meta generated considerable hype, renewing interest in the
metaverse, but the concept of the metaverse was created decades ago. The COVID-19
pandemic was another reason for the hype. Due to lockdown, social distancing, and other
restrictions, the world’s population was partially isolated from the world outside their
homes. The only possibility for contact with acquaintances was social media — hours of
online meetings at work were the new standard. As with any crisis, there are winners and
losers. The losers in this crunch are all stores relying on physical retail space. This sales
channel had to be closed several times over the two years of the pandemic, for several
weeks at a time — and sales diminished. One such sector was Switzerland’s automotive
sector. Although e-business is already well established in other retail sectors, it has not
yet arrived in the automotive industry. Automobiles still sell mainly on brick-and-mortar
showroom. This thesis probes whether the metaverse can establish a new venue for the
automotive industry in the digital age. An important aspect of this work is examining
resistance towards new information technologies. With the help of a VR-Prototype, I
tested whether resistance to new technologies can be reduced.
Sadiku, Amir, 2022
Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Korkut, Safak, Inglese, Terry
Keywords
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Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich