Digital Leadership Guide for
Executives in Swiss SMEs
The research topic of this master’s thesis is digital leadership. The purpose of this research
was to study the success factors that enable and enhance successful digital leadership in
Swiss small and medium-sized enterprises.
Companies find themselves in a new, increasingly digitized world where leaders face
various challenges. The environment is perceived as volatile because of the nature and
dynamics of change, and there is a lack of predictability and resulting uncertainty. At the
same time, the interdependence of multiple elements provides increased complexity and
unclear cause-and-effect chains. For executives, reality is confusing, often
incomprehensible, and no longer predictable in any way. To meet the demands of a future
digital leader and master the challenges in the agile, dynamic, and ever-changing world
of work, managers need helpful guidelines and clear digital strategies.
Babic, Blazenko, 2022
Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Gatziu Grivas, Stella, Imhof, Denis
Keywords
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Studiengang: Business Information Systems (Master)
Vertraulichkeit: öffentlich