Feasibility of a Europe Focused International Student Project
For more than 20 years, the FHNW School of Business has supported International Student Projects (ISPs), which are multinational, interdisciplinary, and experiential learning opportunities. The projects are run by students for students and are overseen by teachers from the FHNW. The thesis investigates the feasibility of a Europe focused project.
Piranesh Ravindran & Sanja Savatic, 2023
Bachelor Thesis, FHNW Hochschule für Wirtschaft
Betreuende Dozierende: Marcel Hirsiger
Keywords: Feasibility; Europe; ISP; International Student Project
Currently there are five ISPs available - Insight China, Focus India, ConnectUS, ExploreASEAN, and HOLATAM - which are distributed in Asia, and the Americas. The school now intends to expand their educational offerings by potentially adding a new project focused on Europe, which is why this feasibility study was conducted. There were six topics that had to be examined: Stakeholders, sustainability, risks, financials, future relevance, and regions.
The topic is very specific to the school, therefore, the information obtained from the literature review was not sufficient and had to be complemented with insights gained from quantitative (survey) and qualitative (interviews) research. Additionally, various frameworks and models were used for each of the six topics. In the region analysis we individually assessed each region based on predefined criteria, and the results were consolidated with a weighted decision matrix. The results of the topics and the ranking of the regions was then used to give a recommendation.
Our analysis shows clear endorsement for an International Student Project in Europe. The region offers many benefits compared to other continents. There are many, culturally different countries, that can be explored. Most destinations can be reached with short flights or even with the train, which promotes a more sustainable approach to traveling. Costs can be greatly reduced, and a shorter duration of the project aligns with the student’s preferences. The attractiveness and potential of the region is compelling. We are convinced that the implementation of a new project in Europe would be an excellent addition to the existing educational offerings of the FHNW.
Studiengang: Business Administration International Management (Bachelor)
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