This research delves into the entrepreneurial journey of Turkish and ex-Yugoslavian immigrants in Switzerland. Due to the absence of viable employment options in the past, many people started their own businesses. A noticeable change is, however, taking place as more people from these communities accept entrepreneurship as an appealing career path driven by intrinsic motivation. This change calls for an investigation into the factors that led to it, examining how personality traits and tactical decisions influence their course.

To uncover this trend, the study combines state-of-the-art literature analysis and insightful on-site interviews. By analyzing and evaluating the narratives of these immigrant-entrepreneurs, the researchers unveil the emergence of courage, authenticity, patience, and an innate drive among them. These skills, developed during the immigration process, are woven into their tactical approaches. These tactics include developing long-term business goals, pursuing innovation, establishing distinct market niches, and placing an emphasis on synergies rather than direct rivalry.

The research underscores a significant transition within the Turkish and ex-Yugoslavian immigrant comesmunities in Switzerland, as entrepreneurship evolves from a means of survival to a pursuit of aspiration and opportunity. This transformative insight equips consultants and policymakers with a fresh perspective on guiding and supporting these immigrant entrepreneurs. Furthermore, the study offers valuable takeaways for the broader entrepreneurial landscape. Entrepreneurs from various backgrounds can draw inspiration from the courageous and innovative approaches of these immigrant entrepreneurs. Embracing enduring patience, authenticity, and a keen sensitivity to opportunities, entrepreneurs can cultivate sustainable enterprises that thrive in the long term. In conclusion, this research captures a profound shift from necessity-based self-employment to opportunity-driven entrepreneurship within Swiss Turkish and ex-Yugoslavian immigrant communities. By deciphering the motivations, traits, and strategies of these entrepreneurs, the study not only provides essential insights for consultants and policymakers but also enriches the entrepreneurial discourse with a f