Businessplan for a streetwear company dedicated to petrolheads
The thesis discovers how Vatos Locos Motors, a unique streetwear brand for petrolheads, strategically blends automotive and biker styles to capture a niche market. It explores the comprehensive business plan's insights into differentiation, marketing, and financial viability.
Jeremy Walch, 2023
Bachelor Thesis, apropos informatik GmbH
Betreuende Dozierende: Beat Birkenmeier
Keywords: Businessplan, Fashion, Streetwear, Petrolheads, Cars, Bikes
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In a competitive fashion landscape, Vatos Locos Motors aims to disrupt the market by fusing automotive and biker aesthetics. The challenge lies in penetrating a niche market while addressing inherent risks in the apparel industry. The work deals with the question of whether a promising business can be operated by Vatos Locos Motors. Therefore, a business plan is elaborated.
This study employs a mixed-methods approach. Quantitative analysis unveils consumer preferences and market trends. Qualitative data from industry experts enriches insights. A SWOT analysis and Porter's Five Forces framework evaluate internal strengths and weaknesses alongside external opportunities and threats.
The study culminates in a comprehensive business plan, laying a strategic roadmap for Vatos Locos Motors. The differentiation strategy leverages unique designs, influencer collaborations, and customer engagement. The autor recommends focused marketing campaigns, including video promotions, social media engagement, and event participation. The financial plan showcases cost-effective operations, evidenced by a calculated Return on Investment (ROI) of 43%. By addressing internal and external factors, the plan equips Vatos Locos Motors to effectively navigate the competitive streetwear market, fostering sustainable growth and profitability.
Studiengang: Business Administration International Management (Bachelor)
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