Business Innovation - Designing an Engaging Course Offering Covering Industry Relevant Topics and Skills

In today's rapidly evolving business landscape, the demand for innovative thinkers and problem-solvers is ubiquitous. The question is: how to educate students to fulfill this role?

Stadler, Sebastian, 2023

Art der Arbeit Bachelor Thesis
Auftraggebende Fachhochschule Nordwestschweiz FHNW
Betreuende Dozierende Birkenmeier, Beat, Eisenbart, Barbara
Keywords Business Innovation, Teaching, Student Learning, Intrapreneurship, University Course Design
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Understanding the need to educate students for a world where employers aim to find employees capable of driving change in an existing organization and recognizing the potential synergies of business innovation to existing course offerings for entrepreneurship, a course offering should be developed based on research results. The primary objective of the research is twofold: first, to identify the relevant topics and skills sought by employers in the field of business innovation, and second, to validate the most effective teaching methodologies that foster an engaging learning experience.
To achieve the research goals, a literature review explores recent developments on innovative teaching methods. Additionally, nine qualitative interviews were conducted with employers and past students alike to capture their insights and preferences based on three core areas: Relevant topics for a course in business innovation, important skills for students to master and effective teaching methodologies to drive course engagement. Together with insights from personal experiences and by analyzing interviews through cross-comparison a holistic course design is proposed.
The research reveals, that a curriculum for business innovation should cover a spectrum of subjects. An entrepreneurial mindset, critical thinking, problem-solving, effective communication, collaboration, and adaptability are core skills that students should develop. Employers emphasize the ability to analyze data, extract insights, and develop practical solutions. Especially, students should be able to work independently towards holistic goals and be able to acquire knowledge required to deliver a solution by themselves in an individual learning path. Regarding teaching methodologies the flipped classroom approach, hybrid teaching, and gamification are impactful and effectful. These methods empower students to take charge of their learning and apply theory to real-world scenarios. Integrating real-life case studies, business excursions, and guest speakers enriches the learning experience by offering practical insights and relevance to the business world.
Studiengang: Business Administration International Management (Bachelor)
Vertraulichkeit: vertraulich
Art der Arbeit
Bachelor Thesis
Auftraggebende
Fachhochschule Nordwestschweiz FHNW, Brugg, Switzerland
Autorinnen und Autoren
Stadler, Sebastian
Betreuende Dozierende
Birkenmeier, Beat, Eisenbart, Barbara
Publikationsjahr
2023
Sprache der Arbeit
Englisch
Vertraulichkeit
vertraulich
Studiengang
Business Administration International Management (Bachelor)
Standort Studiengang
Brugg-Windisch
Keywords
Business Innovation, Teaching, Student Learning, Intrapreneurship, University Course Design