Enhancing the user experience of customer service chatbot interaction for jackpots.ch

The integration of chat automation in jackpots.ch online casino's customer service has improved support efficiency but encountered low satisfaction scores. The findings were from a selection problematic intents that encountered inefficencies in dialogue flow and problems in escalation scenarios.

Bustamante, Isabelle, 2023

Art der Arbeit Bachelor Thesis
Auftraggebende jackpots.ch Grand Casino Baden
Betreuende Dozierende Christen, Patrik
Keywords chatbot, user experience
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Of the 514 chats that were rated and conducted exclusively with the chatbot, 141 chats were rated “good” and 373 were rated “bad”, resulting in a chat satisfaction score of 27.4% from January to June 2023. The factors contributing to low chat satisfaction derive from a complex range of perspectives, which need to be addressed to provide improvements and increase customer satisfaction.
This study examines conversations between users and the chatbot. These conversations undergo analysis through reading and employing thematic analysis. The goal is to identify areas where issues arise in understanding users' needs within different intents. Furthermore, the study observes instances where conversations become more intricate and require human intervention. Metrics such as chat duration, language, and presumed intent were also used for the analysis.
By focusing on key areas of concern, such as problematic intents, the study uncovers critical pain points and challenges that users often face when engaging with the chatbot.
Studiengang: Business Information Technology (Bachelor)
Vertraulichkeit: vertraulich
Art der Arbeit
Bachelor Thesis
Auftraggebende
jackpots.ch Grand Casino Baden, Baden
Autorinnen und Autoren
Bustamante, Isabelle
Betreuende Dozierende
Christen, Patrik
Publikationsjahr
2023
Sprache der Arbeit
Englisch
Vertraulichkeit
vertraulich
Studiengang
Business Information Technology (Bachelor)
Standort Studiengang
Brugg-Windisch
Keywords
chatbot, user experience