Opportunites and Challenges of Augmented Reality and Virtual Reality in the Pharmaceutical Industry
Immersive technologies, once primarily linked with consumer products, are now transcending this
association. These technologies hold remarkable potential for personal use and for transforming
business processes, and now their application is instrumental in empowering enterprises across
sectors.
Ballesteros, Ruben, 2023
Art der Arbeit Bachelor Thesis
Auftraggebende Arcondis AG
Betreuende Dozierende Korkut, Safak
Keywords augmented reality, virtual reality, pharma, pharmaceutical industry
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Arcondis AG, a global consulting company focusing on the healthcare and life science industries, is expanding its consulting services to include augmented and virutal reality. This thesis investigates the field of augmented Reality and virtual reality within the pharmaceutical industry, delving into their potential opportunities and the accompanying implementation challenges. The primary objective is to determine current and future applications of AR and VR in processes along the pharmaceutical value chain and to understand the associated challenges.
To accomplish this, a combination of methodologies was used. These methodologies include an
extensive review of existing literature and industry materials, a survey questionnaire targeting
pharmaceutical industry professionals, and interviews with solution providers. Results from each
approach were reviewed and combined to develop a comprehensive understanding of the
implications of AR and VR in the pharmaceutical industry.
The outcome of the research process is a presentation of twelve current and potential applications
of AR and VR within the pharmaceutical industry and an overview of seven challenges that need to
be considered when implementing AR/VR. A general description is provided for each application,
explaining how AR/VR is applied and highlighting the benefits of the technologies. Furthermore,
software and providers are identified for applicable use cases. An overview of challenges is then
presented, where several risks and concerns that merit consideration to facilitate implementation are
discussed.
Results suggest that, at present, the manufacturing phase of the pharma value chain may benefit
the most from implementing immersive technologies, with applications such as training and process
guidance providing a number of benefits to processes within this phase, including reduced human
error and enhancements to efficiency. Furthermore, while all challenges merit consideration,
usability, acceptance, and process integration may pose the highest barriers to implementing
immersive technologies within pharmaceutical applications.
Studiengang: Business Information Technology (Bachelor)
Vertraulichkeit: öffentlich