Research on a possible Subscription Facilitator and Creation of its Business Model
User experience simplification is essential in a world that is becoming more digital. This paper investigates a novel idea called a subscription facilitator to streamline registration, login, and payments. It examines its viability while addressing opportunities and challenges.
Nilka Esmeralda Abreu Forne, 2023
Bachelor Thesis, Privatperson
Betreuende Dozierende: Ganesh Nathan
Keywords: Subscription facilitator, Subscriptions, Business model, User experience, Data security
The growing sector of subscription model-based businesses brings convenience and challenges in time efficiency, data security, trust-building, and compliance. Customer data repetition wastes time and sparks anxiety. Trust issues arise from data sharing. Enterprises need help with data verification, transaction credibility, and high customer acquisition costs. Compliance with payment standards adds an administrative burden. Balancing seamless transactions and regulatory adherence is crucial.
The research methodology employs qualitative and descriptive methods, harnessing the power of PESTEL and SWOT analyses to assess the potential of the business idea and environment. In-depth research, surveys, and interviews contribute to a holistic understanding, seamlessly integrated to construct a comprehensive business model using the Business Model Canvas.
The findings underscore the subscription facilitator's promise. It eases user experiences by centralising sign-ups and logins, backed by robust data security. Transparency empowers users, while integration with payment gateways ensures secure transactions. The model aligns with Swiss data protection principles. While challenges exist, such as market penetration and revenue diversification, the research indicates feasibility. Similar models by tech giants validate the concept. Success requires risk-taking and dedication, which are common in startup journeys. The following steps involve refining the business plan and creating a prototype. Prospects include global expansion and personalised subscription suggestions. In conclusion, the thesis presents a feasible solution to enhance digital experiences. It addresses user pain points and sheds light on the ever-evolving digital business landscape. While our work has limits, it echoes the motivation to innovate and simplify in the digital era.
Studiengang: Business Administration International Management (Bachelor)
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