Analyzing the EMEA Region's Crop Protection Product Supply Chain: Internal Stakeholder Interviews
The Bachelor's thesis dives deep into Bayer's EMEA supply chain operations for Crop Protection products, with an emphasis on understanding the current situation through stakeholder interviews and offering actionable insights.
Marino Bottacin, 2023
Bachelor Thesis, Bayer AG
Betreuende Dozierende: Radovan Simic
Keywords: Identifying Challenges and Opportunities in the Bayer Crop Protection Supply Chain: An Examination of Internal Stakeholder Views at Bayer AG in the EMEA Region
Crop protection products face challenges like limited availability and high costs. For Bayer Crop Science EMEA, understanding the current product flows is pivotal for devising efficient solutions. Established in 1863, Bayer AG is a global entity active in health care and agriculture. This study focuses specifically on the Crop Science Division's crop protection business, which aids farmers in enhancing crop yield while being environmentally responsible.
Using a mixed-method, primarily qualitative approach, the research analyzed the "AS-IS" situation of Bayer's EMEA supply chain. Data was amassed through internal stakeholder interviews to assess various supply chain facets, from geographical distribution, product flow, regulatory requirements, to sustainability initiatives.
The analysis unveiled a complex, geographically spread supply chain with diverse internal stakeholder interactions. The EMEA region witnesses varied regulatory and quality requirements influencing operations. Bayer showcases commendable sustainability initiatives, highlighting their commitment to the environment. Comprehensive findings from the study provide insights that can boost operational efficiency, compliance, sustainability, and customer satisfaction. The outputs also include an Excel framework detailing internal stakeholder insights and practical improvement recommendations.
Studiengang: Business Information Technology (Bachelor)
Fachbereich der Arbeit: