The railroad industry continues to grow year after year. This growth includes not only the construction of new infrastructure but also the increased frequency of use of existing railroads. Recognizing an opportunity to diversify, Cital initiated a study to assess the potential of applying their existing PCB design to this expanding market. The primary objectives of this thesis are to evaluate the market opportunities available to Cital, develop a pricing strategy, and conceptualize and realize an initial prototype that would be suitable for implementation in the railroad industry.

Quantitative research was conducted through descriptive analysis, literature to understand the fundamental principles of design thinking, the railroad market, and contemporary solutions. For the qualitative aspect of the research, the collection and analysis of various resources were carried out to comprehend the concepts of prototyping and lighthouse projects, thereby enabling the realization of the project's objectives. Additionally, identifying and engaging with key industry stakeholders was achieved through interviews. These discussions provided invaluable insights into the field.

The results of the study revealed a market gap for the railroad sensor that Cital wants to build. Not only has the feasibility of this technology been confirmed, but it also aligns with existing demand within railroad companies, demonstrating its relevance and potential applicability. The outcomes of the research defined both market prospects and customer needs, leading to the successful development and testing of a preliminary sensor prototype with Rigi Railways in Lucerne. Additionally, a versatile pricing strategy was formulated, allowing Cital to cater to a wide range of customers, from small-scale purchasers to larger clients, by providing scalable options. This research emphasizes the substantial potential that Cital is exploring. With the continued growth in railroad utilization, the findings strongly support investment in this innovation, highlighting its prospective value within a specialized yet expanding market segment.