Digital Transformation - Design of a Gap Identification Tool
Ram, Paras, 2017
Art der Arbeit Master Thesis
Auftraggebende
Betreuende Dozierende Gatziu Grivas, Stella
Keywords
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In the contemporary age of globalization, adoption of digital technology or digitalization has become an essential part for every organization– big or small. Going digital is now said to be a priority and also a critical success factor for most businesses. Entrepreneurs and leaders within organizations which purports to emerge as an example for rest of the business world, are concentrating on digitalizing their entire internal vertical business operations in order to drive efficiency in the business operations and revenue growth. This is because, concentration of the digital business model mostly lies on generating additional digital revenues and in enabling better interaction with the customers. However, as technology has taken over the world, with digitalization adopted by considerable number of firms, they are forced to turn to measure their position in terms of digital maturity attained in order to enhance their business and contribute to the economic development of the country. Digital maturity can be defined as a stage when theexisting business firms have successfully transformed their internal and vertical businessoperations from traditional to digital process and also wisely utilize the advantages of the digitaltransformation for the betterment of the business. Although this process of transformation differsfrom one firm to the other, positioning them at various stages of operations....
Studiengang: Business Information Systems (Master)
Vertraulichkeit: vertraulich