Success factors of Mexican online shops in view of the upcoming shopping generations

Castrejon Kind Karen, 2017

Master Thesis
Betreuende Dozierende: Uwe Leimstoll
Views: 5
It can be assumed that people who have grown up with mobile communication will develop a different information, decision and buying behaviour than silver surfers, Generation X or Generation Y (Digital Natives). For B2C companies it will be important to adjust their communication and selling processes to the special needs and behaviour of younger generations by the time they will become solvent customers. In emerging countries in Latin America, including Mexico, there are other challenges that have to be taken into account. The situation is more complex, on the one hand due to the lack of infrastructure and on the other hand due to a lower level of acceptance of new technologies than in developed countries....
Studiengang: Business Information Systems (Master)
Fachbereich der Arbeit: Wirtschaftsinformatik & IT-Management
Vertraulichkeit: vertraulich
Art der Arbeit
Master Thesis
Autorinnen und Autoren
Castrejon Kind Karen
Betreuende Dozierende
Uwe Leimstoll
Sprache der Arbeit
Business Information Systems (Master)
Standort Studiengang