As Switzerland aims to decarbonize its economy, the demand for sustainable solutions is growing. Green hydrogen is playing an important role for carbon neutrality by 2050 but the domestic green hydrogen production is insufficient for the decarbonization objectives and forces to look for alternatives such us green ammonia. Green ammonia emerges as a possible long-term energy storage and transportation alternative which can be converted back to hydrogen. A major Swiss utility wants to investigate the viability of importing green ammonia within the EU by 2030.

The study examined an extensive search of the green ammonia sector, production and cracking technologies, probable procuring regions and cost implications, to determine the economic and institutional feasibility of green ammonia imports. In order to assist the client in making strategic decisions, the research included stakeholder questionnaires, SWOT analysis, and the creation of a Business Model Canvas. Additionally, a cost comparison was made between purchasing ammonia from North Europe and the Middle East vs producing green hydrogen in Switzerland.

For the client the research provides critical insights on the green ammonia importation landscape. The findings emphasize the possibility of domestic green hydrogen production as well an integrated systems that combine domestic production with ammonia imports. The client can make future-oriented decisions, establishing itself as a pioneering force in Switzerland in the green ammonia importation market. The client contributes considerably to Switzerland's sustainable energy transition by embracing green ammonia imports, setting an example for responsible practices. Additionally, the research conducted encourages the client to implement a pilot project, thereby acquiring practical knowledge and resolving uncertainties in order to achieve a successful and sustainable long-term implementation.