The fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.

By applying the five steps of the Content Map, the results show that creating content that is directed to the target audience is the best approach. Through the online survey, Swiss Vibes has been able to gather more information about its target audiences on questions such as what type of visualization of content on social media appeals to them most or what information they look for when choosing a destination.

Based on the answers to these questions, Swiss Vibes is now able to create content tailored to the target audience. The audit of the website traffic has shown that the Swiss Vibes website is mainly visited by German-speaking users. Therefore, the keywords analysis demonstrated that Swiss Vibes needs to use German words to enhance its ranking on search engines, such as Google. Finally, the study showed that applying this approach requires commitment and constant optimization to be successful.