Since the client provides trainings, the focus in this thesis was to find modern learning methods that can be applied by the client to both upgrade their existing trainings and create new ones. Since the client is interested in integrating modern developments in their trainings where effective, the authors’ research focused on both on-site attendance as well as online trainings. To find out what the client’s customers' "wants" and "needs" are, a survey of existing and potential customers was conducted.

In the thesis the authors determine the predicted outcomes and define the objectives. Various literature is reviewed which is deemed to be relevant to this paper. After that, the responses to the survey conducted are analyzed, and then all the findings are summarized. Following that, all the findings are applied to the value proposition design. Last but not least, seven key recommendations are formulated.

In conclusion: customers are interested in the trainings that the client offers, but they emphasize certain requirements that need to be taken into account. The results show a preference for mixed trainings, however since the client is not able to offer on-site trainings in the same capacity as before the COVID-19 crisis, the conclusion also includes three measures to enhance online training. One is to offer bite-sized tasks online, another to apply the theory of the different learning styles into the trainings and the third is to offer online platforms on multiple devices, as well as access to an e-portfolio. Furthermore, the survey and literature review lead to a recommendation of the length and frequency of trainings. Wherever possible, the authors recommend to limit trainings to three separate days with intervals of optimally four days and, to limit training sessions to one to three hours, while using active teaching methods. The seventh and last recommendation is to offer the client’s website, as well as all their trainings and learning materials, in the same capacity in English and French as they already do in German.