An electrical wholesaler in Switzerland conducted, with a consulting company, a strategic analysis to evaluate the potential in its logistics system due to certain constraints in the Swiss market. The outcome was a distribution center concept which included three facilities. Based on the findings the company began implementing the strategy by constructing two of the proposed logistics facilities. The aim of this thesis was to assess the current supply chain strategy’s effectiveness, whether the third facility should be established and what digitalization and sustainability opportunities exist.

The methodologies for the Bachelor Thesis included research based on secondary quantitative and qualitative data to provide recommendations about the supply chain network strategy 2025. Furthermore, an excel template filled out by the company provided the information and data needed to evaluate whether the current supply chain network strategy was effective so far and whether it is sensible to proceed as planned and establish the third logistics facility. The data and information provided by the company was quantitative as well as qualitative in nature.

The supply chain network strategy 2025 appeared to be successful. Furthermore, a recommendation to establish the third logistics facility could be given, and supply chain digitalization and sustainability provided improvement prospects in a variety of areas such as Radio-Frequency Identification, Big Data, supply chain agility and resiliency, performance measurement, transportation, and sourcing. For this Bachelor Thesis some delimitations had to be made. Various assumptions about the revenue generation may have diminished the accuracy of the radius analysis slightly. The evaluated Key Per-formance Indicators were delimited, which restricted the significance of the outcome. Furthermore, any revenue fluctuations or market conditions were out of scope of the scenario analysis. This thesis could be the base to conduct further research by examining the exact location of the third logistics facility through analyzing land costs and convenient infrastructure connections, by assessing the facility’s design including digitalization and sustainability aspects, by evaluating more closely the cannibalization effect of the different distribution centers, and by assessing financial indicators.