Business Cases for Shared Mobility in the Triangle Region CH / D / F
The Swiss non-profit organization Smart Regio Basel seeks to generate added value for the Shared Mobility sector in the region of Basel by discovering the necessities that would enable a tri-regional Mobility-as-a-Service (MaaS) concept for the tri-region around Basel.
Granit Bajrami & Marco Wernli, 2022
Bachelor Thesis, Smart Regio Basel
Betreuende Dozierende: Christian E. Weber
Keywords: Mobility-as-a-Service, Shared Mobility, Region of Basel, tri-regional mobility
Smart Regio Basel promotes digital networking in the Basel region to sustainably increase the region’s attractiveness for living and working. In their paper on MaaS for Basel, they have discussed the barriers of a cross-border MaaS concept for Basel and its bordering countries. This thesis is complementary to their previous research. The aim of the project is an analysis of local Shared Mobility providers, the revelation of challenges that these enterprises face in regard to cross-border mobility, and to recommend courses of action that would enable a tri-regional MaaS solution.
The first step was to establish a literary foundation on Mobility-as-a-Service, its implications, and prior pilot projects. In a further step, this research was utilized to create a questionnaire which was applied in interviews with local and international Shared Mobility enterprises and experts. These discussions were the foundation for understanding the respective business models of the companies, the challenges that these models would entail in a company-specific and cross-border setting, and to derive recommendations for a tri-regional MaaS implementation.
The analysis has led to advising against an immediate launch of a tri-regional Shared Mobility solution. The substantial barriers discussed by literature and in the interviews, and the fact that only one respondent considered such a solution have led to this conclusion. Instead, a demand analysis in the region of Basel should be conducted first, either by public authorities or by local Shared Mobility providers. With the data gathered, a Shared Mobility pilot can be launched in Basel to collect further customer feedback. Public administrators ought to seek synergistic partnerships with Swiss, German, and French industrial market leaders, as well as tariff institutions in the designated regions, to access a broader customer base and to provide a uniform service assortment. In contrast, private actors are to pursue the role of system innovators and revolutionizers. In summary, this work has identified the market participants' greatest hurdles for tri-regional mobility, and such mobility projects are already being launched by local mobility providers and tariff associations which affirms the existence of market demand for a tri-regional mobility service.
Studiengang: Business Administration International Management (Bachelor)
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