Market analysis of workshops and products supporting the use of digital technology for 2-to 8-year-old children
The COVID-19 pandemic and digitalisation generally are rapidly illuminating the importance of digital education as a component of teaching and learning. Moreover, the demand for products with a digital aspect, which can make learning more effective and exciting, is also growing in education.
Edin Milanovic & Martin Pupic, 2022
Bachelor Thesis, Edu-RD GmbH
Betreuende Dozierende: Yufan Jiang
Keywords: Market analysis of workshops and products for digital education
With these digital products, there is also an increased demand for training and workshops that show the benefits and use of these tools. There is no clear picture of demand, and many teachers still insist on the tried and tested learning methods because of a lack of information and supply in these areas. Especially in the first learning cycle compared to other ones, there are not yet many offers for products and workshops, where a potential gap in the market is apparent. Edu-RD has recognised this gap and aimed to fill it within the framework of a bachelor thesis in cooperation with the FHNW.
In order to analyse this demand for digital education, its products and workshops in more detail, a survey about different aspects of these topics was created and sent out to different private and governmental educational institutions in the first learning cycle. This bachelor thesis focuses on the results of the conducted survey, which aimed to get a better understanding of the needs and interests of teachers and other stakeholders in the first learning cycle in Switzerland. The findings were also combined with more theoretical information about connecting topics.
Through this bachelor thesis, different results have been identified for edu-RD. The first accomplished task was to conduct the survey to analyse the interest and needs in terms of information, support and workshops on the pedagogical use of digital technologies among different stakeholders in early Swiss education (first learning cycle). Furthermore, it is also worked out how engaging workshops can be designed and what marketing factors should be considered, which were then implemented in the recommendations. The 7P`s marketing model was also introduced and later used to get an overview of a potential offering possibility for edu-RD. Combined with the analysis of the survey results, profound recommendations were created that combine theory with the insights gained from the surveys.
As a final result, recommendations were made to edu-RD for developing, offering, and marketing workshops that support the valuable pedagogical use of digital technologies, based on literature, models and findings from the surveys. Through that, edu-RD has some guidance for building exciting workshops while considering essential aspects that were discovered through the survey.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: