Enhance therapy effectiveness and perseverance in treating inflammatory skin diseases using augmented reality

The goal of this Project is to develop a business model that depicts how we can create social and economic value through increasing the treatment effectiveness of atopic dermatitis using Augmented Reality

Ameran Kandasamy, 2022

Bachelor Thesis, Institut für Wirtschaftsinformatik, HSW FHNW
Betreuende Dozierende: Safak Korkut
Keywords: Increase Therapy effectiveness in treating inflammatory skin diseases using AR
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During my research i found out that health care providers were not prepared for the digital transformation which has been speeden up by the Covid Pandemic. Furthermore research state that atopic dermatitis sufferers quit their therapy due to lack of information and awareness, lack of trust in dermatologists, emotional burden and physical pain. Therefore we want to figure out a solution
I conducted research about the inflammatory diseases such as atopic dermatitis, psoriasis, Augmented reality and digital transformation. Furthermore I did a thourough market research in the health care sector and how it has been shaped by technological innovation such as AR and VR. After completing the market research and competitor analysis I build our business model and came up with a possible solution how we can build our business, develop a strategy which sustainable and funding options.
By indicating opportunities of AR and its projected market growth in the health care market, I was able to show a need for new AR developments in this field. I provided two examples of existing digital businesses who operate in the same industry, in order to convince the reader of our idea how such an app looks like in the real world. The literature review and research part were the base for our business model, in the end I was able to answer my research questions positively by providing facts and figures.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit:
Vertraulichkeit: vertraulich
Art der Arbeit
Bachelor Thesis
Institut für Wirtschaftsinformatik, HSW FHNW, Basel
Autorinnen und Autoren
Ameran Kandasamy
Betreuende Dozierende
Safak Korkut
Sprache der Arbeit
Business Administration International Management (Bachelor)
Standort Studiengang
Increase Therapy effectiveness in treating inflammatory skin diseases using AR