Roadmap IM Alumni Brugg-Windisch
Today, graduating from a university does not only imply taking a degree with you but also a network. In the dynamic environment of today, networking has gained increasingly importance and the trend of alumni organisations of the U.S. has reached Europe some time ago. A good network, if well organised and kept up to date, can be highly beneficial for its members when it comes to knowledge exchange and job opportunities.
Amanda Strub & Britta Phillipsen, 2018
Bachelor Thesis, FHNW School of Business
Betreuende Dozierende: Beat Birkenmeier
Keywords: Network, alma mater, alumni, alumni organisation, alumni work, alumni activities, International Management, roadmap, strategy
In 2017, a first generation of IM Brugg-Windisch students received their diploma. Until now, IM Alumni is only represented in Olten and has little contact to IM graduates from Brugg-Windisch. The aim of this thesis is to research and propose a suitable format for an alumni organisation in Brugg-Windisch taking into account the overall structure of alumni organisations. Further, success factors of alumni organisations are researched. The recommendations are then outlined in a roadmap.
In order to ensure a thorough research, the authors decided to apply various research techniques. First, by using secondary data, a literature research was developed, which provided the authors with the basis of the further research. Second, expert interviews were conducted to receive a deeper understanding of the topic and an insight into the structure and opinions of FHNW. As alumni is a topic very relevant for students, the authors decided to not only survey IM students from Brugg-Windisch but also to interview them on specific questions. Third, a description of current state and benchmarking completed the research and added essential findings. Detailed methodologies are stated in the respective research sections.
The main findings of this thesis are that a general framework with guidelines and policies is crucial for the establishment of alumni organisations. There, Alumni FHNW plays an essential role. Further, developing communications platforms such as a homepage or Social Media, which reach all target groups, is another success factor of alumni organisations. The authors further concluded, that without investment from the university side, be it in the form of financial or human resources or activities such as early engagement and rituals and transition the success of alumni organisations will not be ensured.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Andere