A business plan for a startup in Croatia -
The envionment of an entrepreneur
The plastic converter Industry in Croatia deals with projects worth millions. Financial aids from the EU provide billions and lead to grand opportunities for small contenders. How can a startup set foot in such an environment and use strengths to make those projects available?
Meghan Sorrell & Kristiana Basic, 2018
Bachelor Thesis, Airplast AG
Betreuende Dozierende: Corin Kraft
Keywords: Plastic conversion Industry, Croatia, startup, business plan
Today, 80% of startups fail within the first three years. There are several factors to
why this happens; the target market is already saturated with similar entities, the
contenders run out of capital or even the wrong people are chosen as partners.
Finding the right approach into a new market is crucial for a startup and so much
more has to be considered. Therefore, the focus of this paper is to familiarize the
reader briefly with the plastics market situation and the internal and external factors
of the new company. Therefore, a business plan is created by the authors
which contains the most crucial information in this regard.
Qualitative, primary data was collected through questionnaires sent out to several
consultancy agencies and interviews were carried out with Davor Basic, the client.
Secondary data are the main data sources of this thesis. This has been retrieved
from websites, Croatian Bureau of Statistics or Economics and Trade, European
Union databases, academic literature, reports and online resources. Additionally,
this paper has been executed under the guide of Strebel’s problem-solving
process (2014). The models used to evaluate the gathered material are the Canvas
Business Model, Porter's 5 Forces and the SWOT. A solely practical model was
used from financial statements available online from Neue Aargauer Bank.
The key in the plastics converter market is to be wise and follow any trends and regulations either coming from the European Union or new innovations from abroad. Especially trends concerning environmental implications and substitutions for new regulations for plastics have to be followed. It is crucial for a plastics converter to know its trait and its surroundings in order to stay competitive and take advantage of the opportunities offered on the market.
According to the SWOT analysis the KAS network, established by the authors, will bypass the majority of the risks and uncertainties facing the new startup during the founding process. Through those associations the startup can enter the plastics converter industry at a faster and more flexible pace. Furthermore, through this key strength the authors suggest to issue additional share capital to increase internal investments in order to increase the company's capacity. This would enable the company to exploit the opportunities available.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Economics