Today, 80% of startups fail within the first three years. There are several factors to why this happens; the target market is already saturated with similar entities, the contenders run out of capital or even the wrong people are chosen as partners. Finding the right approach into a new market is crucial for a startup and so much more has to be considered. Therefore, the focus of this paper is to familiarize the reader briefly with the plastics market situation and the internal and external factors of the new company. Therefore, a business plan is created by the authors which contains the most crucial information in this regard.

Qualitative, primary data was collected through questionnaires sent out to several consultancy agencies and interviews were carried out with Davor Basic, the client. Secondary data are the main data sources of this thesis. This has been retrieved from websites, Croatian Bureau of Statistics or Economics and Trade, European Union databases, academic literature, reports and online resources. Additionally, this paper has been executed under the guide of Strebel’s problem-solving process (2014). The models used to evaluate the gathered material are the Canvas Business Model, Porter's 5 Forces and the SWOT. A solely practical model was used from financial statements available online from Neue Aargauer Bank.

The key in the plastics converter market is to be wise and follow any trends and regulations either coming from the European Union or new innovations from abroad. Especially trends concerning environmental implications and substitutions for new regulations for plastics have to be followed. It is crucial for a plastics converter to know its trait and its surroundings in order to stay competitive and take advantage of the opportunities offered on the market. According to the SWOT analysis the KAS network, established by the authors, will bypass the majority of the risks and uncertainties facing the new startup during the founding process. Through those associations the startup can enter the plastics converter industry at a faster and more flexible pace. Furthermore, through this key strength the authors suggest to issue additional share capital to increase internal investments in order to increase the company's capacity. This would enable the company to exploit the opportunities available.