Recommendations for action on the transformation of a leading international medical device company’s patient pathway program into an additional revenue stream
Research and recommendations for action on how a leading international medical device company can answer disruption following the approach of value-based health care are with its digital value-added services.
Laura Seiler & Lara Willimann, 2018
Bachelor Thesis, Johnson & Johnson AG
Betreuende Dozierende: Michael von Kutzschenbach
Keywords: digital transformation, disruption, value-based health care, medical device industry, platform, business model, digital patient pathway, payer, provider
One of these services are the digital patient pathway programs, containing technologies, content and services for the treatment of chronic illnesses along the entire patient pathway. The objective of this thesis is to give recommendations on how the leading medical device company can transform its platform into an additional revenue stream.
To do so, relevant literature concerning the medical device industry, the concept of value-based health care and the topic of digital transformation are synthesised comprehensively.
A business model analysis among other industries that have been disrupted is conducted. Furthermore, expert interviews of the platform’s main stakeholders, providers and payers, are performed. Both methods are structured using parts of Maurya’s Lean Canvas.
The findings of the analysis and interviews reveal that the transformation of the platforms into an additional revenue stream requires a compatibility of the platform with hospital IT systems, electronic health records and the overall customer experience. Further, the findings underline the medical device company's approach for better patient outcomes, cost reductions and improved patient satisfaction regarding the platform. However, optimisation and customer retention are found to be further added values. The platform should be based on partnerships, with providers, payers and IT companies being the most important. Moreover, the platform ought to follow a usage-based perspective in terms of the offering as well as pricing. To achieve the transformation, partnerships should be established through a pilot project group. Furthermore, compatibility should be ensured by the seamless integration of the platform and the usage-based perspective should lead to the implementation of more customer-centric offerings and pricing.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Andere
Art der Arbeit
Johnson & Johnson AG, Zug
Autorinnen und Autoren
Laura Seiler & Lara Willimann
Michael von Kutzschenbach
Sprache der Arbeit
Business Administration International Management (Bachelor)
digital transformation, disruption, value-based health care, medical device industry, platform, business model, digital patient pathway, payer, provider