Market analysis and strategic planning for Swiss coffee market
Management teams of companies often fail to give the right approach to dealing with public issues. This results from the failure to understand that public matters also have the same effect on the performance of the business just like the internal issues. Improper handling of the public maters in a company can result in the collapse.
Simret Kelete & Tiange Zhang, 2018
Bachelor Thesis, Hidmona GmbH
Betreuende Dozierende: Xinhua Wittmann
Keywords: Swiss coffee market, African, Marketing plan, Communication methods
The target customers’ purchase are always based on the public recommendation. Positive recommendation of the company will, Public management is also effective in the reduction of costs during marketing.
Hidmona Limited Liability Company must, therefore, consider the public management to prevent it from suffering any form of disadvantage caused by the external environment.
1. increasing the business competitively,competition is important for the prosperity of every business.
2. Creating a public image that gives it a positive recommendation in the market.
3.Fetch more customers making the company products more competitive in the market.
If Hidmona Limited Liability Company pay more attention to enhancing public management, its global popularity will be increase. Since the company focuses on both local and international market, increasing its global popularity will enable it to get more markets all over the world. this would be to the advantage of the company because it would id in increasing sales as well as profits for both coffee and other products that they deal in. the public management department is also responsible for enhancing the performance standards of the company. If Hidmona puts the right effort on public management, they will rule out any form of disturbance of the local authority. All their operations will, therefore, be approved without too much questioning, giving them the chance to explore other markets that are restricted to other companies. The good rapport created will enable the company to minimize restrictions in their operations, thus increasing their chances of prospering in the market in Switzerland and international markets.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Marketing & Kommunikation