Market Entry into Africa for a Swiss Company in the Field of
For the market entry of Butos Holding AG in South Africa's pension market, the market will be analysed, as well as opportunities and threats and various approaches will be represented.
Jessica Hostettler & Roberto Montenegro, 2018
Bachelor Thesis, Butos Holding AG
Betreuende Dozierende: Urs Dreier
Keywords: Retirement Provision, South Africa, Market Entry, Market Analysis, Software, Pension Fund, Swiss Company
Today the pension provision is becoming increasingly important around the world. The South African pension market offers a numerous amount of interesting opportunities. Only 75 percent of the South African population retire with a funded pension benefit. This implies that the market has not yet reached its full potential and is an interesting market for the Swiss pension company, Butos Holding AG and its software FuturiX.
The current situation of South Africa's pension market including related laws and regulations, history, structure and future trends are described. Furtheremore, the software used by South Africa's biggest pension providers are elaborated and through a number of various analyses and an interview with the CEO of a well-known South African company, which provides a digital knowledge portal for pensions different approaches have been created to enter the South African pension market.
This paper provides a number of recommendations for the market entry in South Africa, for Butos Holding AG, which are confidental.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Banking & Finance
Art der Arbeit
Butos Holding AG, Wettingen
Autorinnen und Autoren
Jessica Hostettler & Roberto Montenegro
Sprache der Arbeit
Business Administration International Management (Bachelor)
Retirement Provision, South Africa, Market Entry, Market Analysis, Software, Pension Fund, Swiss Company