Market study

A market study about event managers and event locations with the goal to clarify the needs and expectations these participants have regarding a potential online platform.

Turla, Dario & Gilgen, Joshua, 2018

Art der Arbeit Bachelor Thesis
Auftraggebende Web Essentials GmbH
Betreuende Dozierende Sprenger, Brigitte
Views: 21
Market study: The goal was to simplify event organization for event managers. The company is considering to build a central platform similar to Airbnb for event locations. The authors aim was toclarify the needs and expectations clients would have on such a platform and propose various business models.
The authors designed a survey with the help of literature and experienced experts in the fields of event management. To achieve a sample of 40 participants the students contacted over 115 companies and event locations to fill out the online quesstionnaire.
The presented results from the survey show, under which conditions event managers and locations would be willing to participate on such a platform and what key features were important for them. Furthermore, the authors presented various business models on how such a platform could function by utilizing literature sources and competitors analysis.
Studiengang: Business Administration International Management (Bachelor)
Keywords Market Study, business models, platform business
Vertraulichkeit: vertraulich
Art der Arbeit
Bachelor Thesis
Auftraggebende
Web Essentials GmbH, Basel
Autorinnen und Autoren
Turla, Dario & Gilgen, Joshua
Betreuende Dozierende
Sprenger, Brigitte
Publikationsjahr
2018
Sprache der Arbeit
Englisch
Vertraulichkeit
vertraulich
Studiengang
Business Administration International Management (Bachelor)
Standort Studiengang
Brugg-Windisch
Keywords
Market Study, business models, platform business