Development of a Social Media Concept for an Internet of Things (IoT) company
This bachelor thesis aims to create a social media strategy for Valenco GmbH and its subsidiary Cital. Their goal is to find and connect with potential customers of the corporate kind, business to business (B2B) marketing.
Nadège Marending, 2021
Bachelor Thesis, Valenco GmbH - Cital
Betreuende Dozierende: Safak Korkut
Keywords: IoT Sensors, Social Media Marketing, B2B marekting
Valenco GmbH - Cital creates and produces IoT based sensors. Their goal is to have a social media marketing strategy to reach potential customers further and market their products to business customers.
This paper provides insights into the Internet of Things (IoT) topics and regarding the LoRa Network and the overall matter of social media. Furthermore, there is a closer explanation on social media marketing specifically focused on B2B marketing.
This thesis focused on value analysis for Valenco GmbH – Cital and their target audience. The paper compares the individual values for both groups and recommends possible content topics for social media channels on the found matching values and interests.
By the end of the thesis, recommendations on marketing campaigns that are suitable for the contracting party are given. Reccommandetaions range from the most relevant social media platforms to use regularly up to which topics will reach the company's target audience. There is also a description of the most helpful strategy to use when marketing a new sensor over social media.
Studiengang: Business Information Technology (Bachelor)
Fachbereich der Arbeit: Strategie, Marketing & Kommunikation