Renewing the Web Appearance and Web Shop of a Bike SME
In this thesis, a fully functional website including web shop is developed for a SME. Following a design process based on scientific principles, this thesis produces a transparent account of the factors relevant to realize a successful web development project for a SME and the challenges therein.
Florian Aerni, 2021
Bachelor Thesis, Loris Concept GmbH
Betreuende Dozierende: Andreas Martin
Keywords: SEO, Domain Migration, SME, Prestashop, E-Commerce
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Loris Velos is a bike SME in Switzerland that, in addition to the default corner store, also sells bikes online. Success could be realized despite a depreciated IT infrastructure originally set up 2011, with a non-responsive website with a web shop running an outdated version of the Prestashop e- commerce software. In the hope of securing the sales numbers and developing the online sales channel, Loris Velos now wants to modernize their web appearance, including the migration to a new domain.
An initial knowledge base is established through a situational analysis of the current setup and expectations, which is further extended by a review of scientific and commercial literature. Based on the insights gained and an exploratory competitor analysis, a set of requirements is defined. Next, a design concept is developed in cooperation with a graphic designer. The new website then is developed and subsequently thoroughly tested conducting a survey with test users, and technical tests assessing search engine optimization, speed, and other factors.
A fully functional minimum viable product MVP of a new website including for Loris Velos was developed. The website implementing a current version of Prestashop (1.7) incorporates the user behavior patterns, search engine optimization SEO principles, and standards elicited in the analysis phase. The MVP is set up in three languages (DE, FR, EN) and includes a fully functional web shop including the 25 most relevant products, a bike knowledge section, corporate identity pages and SEO landing pages. The site further fulfills all relevant Swiss legal standards and meets all the requirements elicited in the extensive design process, including the delighter-requirements of a live-chat integration and the setup and automation of the Google Merchant tool for the web shop created. Additionally, a detailed action plan of the steps necessary to execute the domain migration was developed and submitted to Loris Velos.
The site was conceived very well in the user testing and achieves high ratings in the tool-based SEO, speed, and site quality tests.
Finally, the product was delivered to Loris Velos with training and documentation where needed.
Studiengang: Business Information Technology (Bachelor)
Fachbereich der Arbeit: Business Information System & IT-Management