Digital Supply Chain Platforms and their value to insurances
Digital Supply Chain Platforms are gaining momentum and importance. This paper investigates the potential benefits for the insurance business.
Koray Altas & Kai Rüede, 2020
Bachelor Thesis, Swiss Re
Betreuende Dozierende: Joachim Ehrenthal
Keywords: Digital Supply Chain Platform, Insurance, Risk-Transfer
Digital Supply Chain Platforms range from trade finance over maritime trade to the agricultural supply chain. Many of these platforms potentially bring insurance companies enormous added value and enable them to create entirely novel value propositions to customers. These value propositions can go far beyond the traditional risk transfer of the classical insurance business. The goal of this project is to develop a Business Case in the field of Digital Supply Chain Platforms in collaboration with Swiss Re
The goal of the research was to develop a minimal viable product (MVP), which would be illustrated in the form of a value proposition canvas. In order to achieve that, the “sprint” method, which includes four major steps, was applied. In the first step, basic market needs were identified. Secondly, a pain and gain map was created, to give an overview about the problems that could be fixed through a new product. In a third step, the product features were proposed for the new product, thus preparing the proposal for implementation.
The result was the proposition of an insurance solution which is focused at the food supply chain and the specific risks that are apparent in this industry. This may be beneficial to corresponding clients who need to advance in this field in the future. Furthermore, the proposal could also help in developing value propositions in similar areas.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Digitalisierung