The company, Bardusch AG, is a mid-size to big industrial company. Core business is the industrial washing of clothes. Currently there is an increase in the hype of cryptocurrencies and relating funding methods. That lead to the interesting question, how an industrial company such as Bardusch could profit from that hype. Hence, the study of the compatibility of alternative investment methods in the example of a machine. And, as a second part, the investment process improvement. This process implemented in an electronic workflow could increase efficiency.

The first part was a literature review and an analysis of existing data. A focus showed the legal aspect, especially for ICOs. Also, a comparison of Bitcond and Ehtereum to three stock market indices provided the influence of it. Two examples of an ICO and an STO built the baseline for the calculation of the machine. This investment calculation developed the comparison to the purchase and leasing of the machine. In the second part, an analysis of an existing decision process built the baseline for the improvement. Which was then under consideration of other business parts rebuilt.

In general, an ICO or STO is unsuitable for a mature company such as Bardusch. There are many question marks, such as legal aspects and investor rights. Especially the rights, promised by an STO are not in the interest for Bardusch. Further conclusions are that those alternative funding methods are more suitable for start-ups. In that case, if Bardusch would enter a new market with a new entity, an ICO could be interesting for the company. Other foundings were the costs, which are higher for an ICO and STO compared to purchasing or leasing. The reason is investor compensation, required for alternative funding methods. The second part of the work, therefore, second founding were the new development of an investment decision process. In that part, outlined are the time-plan, the process itself, and the costs for the implementation. The purpose is an electronic workflow for decision making, which the author presenting later to the board of directors.