New Homepage for LangSys GmbH

Conceptualizing a new website for LangSys GmbH, a consultant for companies doing business in China.

Muff, Philippe & Voramwald, Joelle, 2019

Art der Arbeit Bachelor Thesis
Auftraggebende LangSys GmbH
Betreuende Dozierende Samuel, Olga
Keywords website, digital marketing, business information systems, online, online marketing
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LangSys GmbH offers management consulting in the machine industry. Furthermore, they support Swiss SMEs to expand to China and vice versa. LangSys GmbH already had a web presence which was not fully satisfying the customer and company needs. The aim of this thesis was to establish a new website concept, which covers all requirements.
The project was divided into two main phases - information gathering and concept. In the first phase, the FHNW team established the scope of the project, the business requirements and consolidated relevant literature. Furthermore, they conducted a small-scale data analysis of the temporary website to gain more insights. In the second phase, the team brought the attained knowledge together and applied it to the needs of the client in the form of a website concept, proposing structure, content and search engine conformity measures.
LangSys GmbH now possesses the required instructions and best practices to translate into a new web presence. The thesis discusses LangSys' indivdual needs and intricacies and provides detailed guidelines for the use, development and understanding of the website. Lastly, the client is at liberty to choose from various options, regarding the next steps - creating a new website, redesigning the temporary website or apply certain concepts individually.
Studiengang: Business Administration International Management (Bachelor)
Vertraulichkeit: öffentlich
Art der Arbeit
Bachelor Thesis
Auftraggebende
LangSys GmbH, Olten
Autorinnen und Autoren
Muff, Philippe & Voramwald, Joelle
Betreuende Dozierende
Samuel, Olga
Publikationsjahr
2019
Sprache der Arbeit
Englisch
Vertraulichkeit
öffentlich
Studiengang
Business Administration International Management (Bachelor)
Standort Studiengang
Brugg-Windisch
Keywords
website, digital marketing, business information systems, online, online marketing