China outbound tourists use of the Chinese digital ecosystem during preparation/travel in Switzerland
A FIT represents Foreign Independent Travel yet these days it is utilised as an abbreviation for Free Independent Travel. FITs are the ones that do not require any trip specialists, and they deal with their very own courses of action for movement and spots to remain
Dicle Senol, 2019
Bachelor Thesis, Swisscloud Ltd.
Betreuende Dozierende: Michael Jeive
Keywords: Tourism, Chinese FIT, Switzerland Tourism, Mobile, Apps,
The Thesis shall get insights into the usage of the Chinese digital ecosystem from China Outbound Tourists while travelling in Switzerland.
The author continues deductively and utilises qualitative research approach — the essential information collected through personal street interviews with 52 Chinese FIT and seven in-store merchants interviews. The secondary data information of the thesis comes from reliable sources, such as scientific journals, government statistics and works of literature.
Discoveries from the research demonstrate the key components that influence Chinese FITs on visiting Switzerland are recommendations by family and friends the attractiveness of the Alpine Region well-developed and accessible public transportation, TV promotion and KOL's and celebrities impact.
Studiengang: Business Administration International Management (Bachelor)
Fachbereich der Arbeit: Andere