F.Hoffmann-La Roche Emotional attachment to business environement tools

During the execution procedure of the bachelor thesis in collaboration with a large swiss pharmaceutical company, the authors gained an impression of a successful and renowned company that encounters unusual amounts of negative comments on its enterprise-wide intranet articles. The authors were assigned with the task to evaluate the reasoning for these comments and come up with suggestions for future changes.

Csigas, Roman & Danz, Serina, 2019

Art der Arbeit Bachelor Thesis
Auftraggebende F. Hoffmann-La Roche
Betreuende Dozierende Grau, Renate
Keywords Emotional Attachment, Change management, Change resistance
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The client, an IT department of a large swiss pharamceutical company, provides enterprise-wide software solutions to its entire workforce. As technology evolves, software changes and offerings are unavoidable and are invariably governed by the aformentioned IT division. However, the indispensable underpinning is frequently accompanied by employees change resistance afflicting the IT workforce. Emotional attachment to accustomed software is assumed to apply and is shown by the resistance of employees to let go of outdated tools. Thus, this is a recurret matter throughout the software implementation and change process in clients company and the starting point of this thesis.
With the help of secondary research collected through literature and primary research conducted through interviews and evaluation of the initiating comments, the authors examined a potential emotional attachment in the clients company to business environment tools. To academically process the raw material provided, the authors used coding and classifications to bge able to draw conclusions. Subsequently, the two sections were balanced and contracdtions as well as concordances were elicited. By means of interpretation it was then declared whether an emotional attachment would exist or not.
The literature and situational analysis about this subject revealed, that a proven emotional attachment to business environment tools exists. Individuals identify themselves with the company. IT software becomes an important part of their own work identity. Hence, it is apparent that individuals become emotionally attached, when spending a considerable amount of time utilizing those tools. The outcome of this are four different types of experienced change resistance and their root cause. The root cause can be described as: Frustration, loss of stability, pessimistic employees and lack of trust in leadership, decision taking and tools provided. To conclude the theisis the authors offer the client their gained insights and suggestions for future change situations. These minor improvements do not aim at eradicating uncivilized comments or change resistance, but to diminish them.
Studiengang: Business Administration International Management (Bachelor)
Vertraulichkeit: vertraulich
Art der Arbeit
Bachelor Thesis
F. Hoffmann-La Roche, Kaiseraugst
Autorinnen und Autoren
Csigas, Roman & Danz, Serina
Betreuende Dozierende
Grau, Renate
Sprache der Arbeit
Business Administration International Management (Bachelor)
Standort Studiengang
Emotional Attachment, Change management, Change resistance